2023
Poster
Award
London Design Award 2024 / Silver Award
Pride
High and Mighty
Collaboration/Zhou Xiasi
This work focuses on various top internet influencers, including anchors, who harness the immense power of their fans. They have gained disproportionately high rewards in a short period, considering themselves god-like and blinded by unjustified pride. The piece employs acrylic reverse-printing techniques, with selective backlighting, highlighting the arrogance of the characters in the illustration.
Acrylic printing
Envy
Being Green with Envy on Faces
Collaboration/Tan Sang & Lu Jingsi
In the realm of appearances, jealousy is most easily evoked. The internet provides countless opportunities to see people's outward appearances, but it also brings a deluge of malicious criticism towards looks. This is an interactive poster that uses the magic of stickers (featuring various embroidery techniques) to allow for the combination of different face shapes, eyes, and mouths, creating expressions of varying degrees of jealousy. Beautiful parts are pieced together to form an unattractive whole, allowing viewers to truly experience the idea that 'jealousy distorts one's true self'.
Digital Printing and 11 Special Embroidery Techniques
Award/ INTL 2024 finalist
Wrath
To Rant Against a Stranger
Incubated in cyberbullying, it harbors an uncontrollable rage, orchestrating a dialogue between aggressors. The smaller vitriolic words originate from provocateurs, If you encounter them, ask yourself honestly whether you would respond with anger and fierceness as well. There are no pure victims, only 'sinners' all bearing the 'crime' of wrath. Full-page embossed printing technology accentuates the conflicted sense of violent anger.
Screen printing + Embossed silver
Award/ IPT 2024 finalist
Sloth
Visual fatigue · Mobile Phone · Sloth
Is our obsession with lying still and mindlessly consuming online content, while disregarding our innate thinking abilities, a new kind of laziness? This artwork uses a phosphorescent coating to simulate the faint glow from screens hitting our faces in the darkness. It is complemented by text and graphic design techniques to deepen the viewer's resonance.
Digital inkjet printing + Glow-in-the-Dark UV Printing + Embossed
Greed
Decode Propaganda Messages
To conduct live sales while avoiding regulations, let's create a constant stream of online substitutes! The absurd and chaotic clamor, forsaking the path of linguistic integrity for profit, isn't it a form of greed? The lenticular printing with 3 images technique creates an effect where truth and falsehood are indistinguishable.
Lenticular printing with 3 images flip effect
Gluttony
I Who Am Dominated by Gluttony
Online, the ease of having food delivered right to your door creates an unstoppable flood of culinary temptations. We dive into feasts without restraint, and who can escape the consequences? The texture of wool mimics the sensation of a plumped-up body, inviting everyone to stand before the small mirror embedded in the poster and witness the effects of our indulgence. Presented in the form of a carpet, this artwork intends to tell you that a poster is not confined to vertical walls; it can seamlessly fit into any living space!
Hand embossed cutting tufted wood rug, Stainless steel etching
Lust
Uncontainable Eroticism on the Screen
Various on-the-edge pop-up ads keep popping up, causing computer infections, and there's no way to contain the screen filled with explicit content. Someone passes by, please don't look at the screen, I beg you. I've dragged the mouse so hard it left a trail, but I can't close it. Hand-pasted "pop-up" stickers evoke thoughts of haphazardly stacked ads in city corners, while various laser film techniques create a feeling of "chaos gradually becoming captivating." These sensory stimuli serve as a reminder to viewers not to fall into the trap of temptation.
Acrylic printing, Digital inkjet printing + Laser film